Social Marketing
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Healthy Ambitions identified a number of areas where the potential existed for a social marketing approach to have an impact on the behaviours which have an influence on healthy lifestyles. A regional social marketing programme has been developed and agreed by commissioners that aims to deliver significant impact on those behaviours.
A regional marketing collaborative will initially have 3 key roles:
- To develop and deliver best practice through 7 strategic priority projects
- To support capability development throughout the region through focussed ‘learning by doing’ events
- To provide leadership on the insight agenda for the region.
The seven priority projects, identified by our clinicians in Healthy Ambitions are: Obesity, Mental Health, Stroke, End of Life, Primary Care Access, Education and Training and Marketing Services. Each project has been agreed by all PCTs and has a PCT Chief Executive ‘sponsor’ who sits on a marketing steering group.
The collaborative also has a duty to train NHS staff and share best practice. The first development event has already been planned and will be based on best practice created in Doncaster PCT in delivering improved Early Detection of Lung Cancer. The aim is for participants to replicate the process and to achieve a region-wide rollout.
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